Frequently asked questions about GEO and AI search visibility

GEO is the practice of optimizing your website to be understood, discovered and cited by generative AI systems — like ChatGPT, Claude, Perplexity and Google AI Overviews. In short: SEO improves your ranking in Google; GEO improves your visibility in AI-generated answers.

Traditional SEO focuses on ranking in classic search results through keywords and backlinks. GEO focuses on structural signals that help AI systems understand who you are — Schema markup, llms.txt, entity clarity, retrievable and answerable content.

AI tools like ChatGPT, Claude and Perplexity are becoming part of how customers discover businesses. Most companies have not yet optimized for these systems — making GEO a real competitive opportunity for early movers.

No. GEO and SEO are complementary. SEO addresses traditional search engines; GEO addresses AI-powered ones. The smartest businesses will invest in both.

Yes — and it matters more here than anywhere. Arabic-language content is dramatically underrepresented in AI training data, making Arabic businesses disproportionately invisible to AI systems. Optimizing an Arabic website for GEO provides a significantly larger competitive advantage than optimizing an English one.

Absolutely. AI-assisted search is growing rapidly in Gulf markets, and most regional businesses have not yet optimized. This is the ideal competitive window — early movers will own the space before competitors wake up.

Yes. Vision 2030 is pushing organizations toward measurable digital presence and transformation. GEO provides a structured, evidence-based framework for demonstrating AI visibility — a dimension of digital readiness that no traditional audit covers.

Law firms and consultancies (trust and citation-sensitive), universities and educational institutions (competing for student discovery), Gulf SMEs (attracting AI-searching buyers), and Vision 2030 entities (demonstrating measurable digital transformation).

A GEO score is a 0–100 metric measuring how discoverable, understandable and citable your website is to AI systems. It is calculated across five dimensions: AI Discoverability (20), AI Understandability (25), Content Authority (20), AI Retrieval & Answerability (20), and Citation Readiness (15).

The quick scan (free on the homepage) analyzes your homepage only and produces an initial estimate. The full audit (for subscribers) analyzes up to 50 pages, produces a more accurate score, a complete improvement roadmap, and a detailed report.

Leading (80+): Excellent AI optimization. Established (50–79): Good performance with clear improvement opportunities. Developing (30–49): Basic signals present but significant gaps. Foundational (10–29): Weak setup requiring immediate work. Absent (0–9): Nearly invisible to AI systems.

AI Fahes analyzes up to 50 pages in a full audit, starting from the homepage and crawling service pages and content.

A GEO score measures technical and content signals that are documented to affect discoverability. No score can guarantee actual citations — AI systems make independent decisions. What we guarantee is that you will know exactly what is limiting your visibility and what to fix first.

No. AI Fahes translates technical findings into prioritized plain-language actions and provides tools that generate common fixes — Schema markup, llms.txt files, robots.txt checks — directly in the platform.

Starter ($29/mo): 1 domain, 3 audits/month, Schema Generator, llms.txt Builder. Professional ($79/mo): 3 domains, 10 audits, Content Optimizer, Brand Monitor. Agency ($199/mo): 15 domains, 30 audits, white-label PDF reports. Enterprise ($499/mo): Unlimited domains, unlimited audits, API access.

Yes. All plans can be cancelled at any time with no hidden fees or penalties.

Yes. Professional and higher plans include a competitor benchmarking tool showing your competitors' GEO scores alongside yours across all five dimensions.

llms.txt is a simple text file placed at your website root that tells AI assistants who you are, what your site does and which pages matter most. It is to AI what robots.txt is to search crawlers. AI Fahes checks for it and provides a builder to create it in minutes.